PR Content Writing Project

Disclaimer: The following information regarding Proctor & Gamble and CalTrans is not intended to be factual but is part of a class writing assignment in PRL 214 (Writing for Public Relations: Media and Messaging) from August 2021 through December 2021 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.

Disclaimer: The following information regarding Glossier is not intended to be factual but is part of a class writing assignment in PRL 424 (PR Leadership and Management) from August 2022 through December 2022 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.

Individual P&G Project

Press Release

This is a new hire press release regarding to the announcement about the Chief DEI Officer at P&G. It aims to practice the format of a news release. Click the button above to view more.

Full Report

Individual P&G Project

Audience Persona

This is an audience persona short report based on P&G's "smart-audience-target mode." It briefly analyzes the mechanism and users' features. Click the button above to view more.

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Individual P&G Project

Diversity Analysis & Presentation

This assignment explores P&G's Diversity, Equity and Inclusion initiatives and discuss how it applies to company's mission, values and vision statements. Click the button above to view more.

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Individual P&G Project

Fact Sheet

A fact sheet regarding a news release about the launch of Nervive, a new lineup of dietary products. The sheet contains info on What, Who, Where and When, etc. Click the button above to view more.

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Individual P&G Project

eNewsletter & Fundraising Appeal

This is an eNewsletter that I created for P&G's Personal Care Drive campaign. This eNewsletter is aimed to gain public support for the fundraising events. Click the button above to view more.

Full Pitch

Individual P&G Project

Newsjacking/Email Pitch

This is a pitch letter to a CPG(Consumer Packaged Goods) reporter at AdWeek to seek collaboration for covering P&G's New Baby Care Initiative in LifeLab. Click the button above to view more.

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Full Report

Individual P&G Project

PESO Model/Writing

This assignment concerns an original idea of P&G AI Baby Care Assistant ‘Diaperina.’ PESO write-up includes Paid, Earned, Shared and Owned media promotion. Click the button above to view more.

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Group Project Activity

Media Briefing Talking Points

This is an overview of a mock media briefing for a car accident. Me, as the role of Toks Omishakin, Director of California State Transportation, what stance do I have? Click the button above to view more.

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Working Editing Project

Daily Orange Write-ups

This is the navigation section to direct to the DO Archive page. It records coverages when I worked at The Daily Orange as a digital culture-column editor. Click the button above to view more.

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Group Project Activity - Being CCO

Talking to CEO Briefing Memo

This assignment includes memos from five mock briefings talking to the CEO of glossier. Each memo includes recommendations and an analysis of media reactions. Click the button above to view more.

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Exploring Leadership Project

Talk with the Co-founder of westOeast

This is the navigation section to direct to the standalone page of the project. The page contains a video interview, a blog, and an infographic. Click the button above to view more.